ORIGIN STORY

THE ORIGIN STORY

Craig moved to the U.S.A. from Jamaica at the age of four. His parents left their careers, their extended family, and their homeland, all in pursuit of a brighter future for their three children. Their journey began in the Bronx, New York.

To his parents, New York wasn't just the “city of lights.” It was a place that demanded passion, hustle, resilience, and opportunity. While the challenges were many, the city's vibrant culture constantly hinted at endless possibilities. Their undying determination and unwavering vision propelled the family forward. This transformative phase of their lives played out on Burke Avenue, the first street they called home in America..

Years later, inspired by his parents' tenacity, Craig took a leap of faith. He left his established career, relocated his young family to Los Angeles, and pursued his passion: barbering. Holding onto that inherited vision, Craig didn't just aim to provide top-tier services; he aspired to develop grooming products that redefine industry standards. After all, when there's room for improvement, we should always strive for better!