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MOISTURIZING. HEALING. CLARIFYING. RESULTS.

THE BRAND 

The Burke Avenue grooming line is the product extension of Craig the Barber’s dedication to helping men navigate the oftentimes frustrating and overwhelming world of men’s grooming. Burke Avenue grooming products are inspired by the real concerns of Craig’s personal clients and readers of his grooming blog, www.themensroom.com, with specific attention placed on each product performing the same whether in their favorite barbershop or at home.

THE INGREDIENTS

The 8 Essential Ingredients of Water, Cocoa Butter, Shea Butter, Aloe Vera, Avocado Oil, Geranium Oil, Cananga Flower Oil & Lemon Peel Oil deliver the Burke Avenue promise of moisturizing, healing and clarifying results.

** (Sulfate Free, Paraben Free, Alcohol Free)

THE PURPOSE
Too many choices make for a crowded sink!

When it comes to grooming products, men want results without the confusion. With this understanding, each product will cover multiple concerns within each grooming practice. 
Imagine a shave cream that produces amazing lather, fights the effects of skin darkening from shaving, and optimizes the performance of your aftershave balm with its skin healing properties. Yes, it exists in our Moisturizing Shave Cream.

THE ANSWER

The importance of proper moisture plays an extremely important role in supporting the skin’s natural ability to strengthen, repair and heal itself; Craig made this the key foundational approach for delivering skin supportive ingredients in all of Burke Avenue’s products. The surprises of tomorrow’s shave and weather forecast are inevitable. So, we’re here to make sure you’re equipped! 

 

THE NAME: BURKE AVENUE

Craig emigrated to the U.S.A. from the island of Jamaica when he was 4yrs old. His parents left behind their careers, their family, and the only country they knew to pursue a better life for their three young children. They chose to start this new life in the Bronx, New York.

For his parents, the “city of lights” instilled a work ethic of passion and hustle, while the culture of the city showed them endless possibilities. It wasn’t easy, but their drive and uncompromising vision for something better pushed their family forward. It was a life-shaping decision that unfolded on the first street Craig and his family lived on; Burke Avenue.

Years later, Craig chose a similar path of leaving his career behind and moving his young family to Los Angeles, CA to pursue his passion for barbering. With the same uncompromising vision of his parents, he committed himself to not only offer cutting edge services, but also create grooming products that deliver above and beyond the current standards. Because wherever there is room for improvement, we should always demand better!